Теперь, по понедельникам вечером!! в 19:45 - Маркетинг Английский ( Marketing English at the Native Speakers Cafe )
Мы создали это событие специально для маркетологов и всех, кто заинтересован в стратегиях маркетинга. Предприниматели, руководители, - если вы хотите одновременно прокачать английский язык с носителем и ваши знания в Маркетинге - то это мероприятие специально для вас! Крис расскажет об исследованиях, которые перевернут ваше представление о том, как необходимо использовать важнейшее P в маркетинге - "PRICING". Мероприятие будет крайне полезно для всех, у кого уровень от Pre-Intermediate и выше.
Pricing Strategy: The Contrast Principle, Decoys, Extremeness Aversion, and Trade-Off Contrast Effect – Delve into the fascinating universe of pricing strategies of the world’s biggest companies. Discover how to drive business by offering expensive options. Learn which products to show a customer first. Learn why you aren’t selling ALL of your products and you should be using some products JUST to sell others. Discover how to increase market share of products by offering a different version of it. Discover how to increase sales of some goods by up to 43% by adding one completely counter-intuitive option to the offering.
BIOGRAPHY (О ведущем)
Philippe C. Martin has a four year university degree in chemical engineering and a four year university degree in marketing. He was born in the US and is now a German citizen living in Moscow. He has almost 5 years of experience in marketing with what was at the time, the world’s biggest biotech company. He has worked as the North American Sales Manager for a major high tech German plastics company and runs a small internet business with his music and sound that has thousands of customers and generates enough income to give him the freedom to work and live where he wants to rather than where he is forced to.
Philippe C. Martin is a marketing communications and business science specialist and consultant and the author of the upcoming book, The Thirty Principles of Psychological Pricing and Monetary Negotiation – A manual of proven, essential curiosities and ideas from science, marketing and psychology for your business, products, proposals, career and life” and the author of the “CRPS Survival Guide”. He has extensive experience teaching intermediate level English at the Polytechnic University in the beautiful city of Ulm, Germany. Перейти к заказу билетов